With the implementation of the SVISUAL sign language video interpretation service, El Corte Inglés in Alicante has made a significant stride towards inclusivity. This service is intended for deaf users of the language. The event presenter clarified that this initiative “reinforces its commitment to service and accessibility so that everyone can receive quality care.” This system was initially introduced in Murcia and has since been implemented in Cartagena, Valencia, and Castellón. It has been further expanded to include Alicante and Elche, thereby concluding its implementation throughout the Valencian Community.
The significance of partnerships in facilitating this advancement was underscored by Santiago Sánchez, the Communications Director of El Corte Inglés Murcia. “This project was initiated as a pilot project in Murcia nearly two years ago, and we have been gradually expanding its implementation throughout the Valencian Community, thanks to the National Confederation of the Deaf’s collaboration and the Regional Office of El Corte Inglés in Levante’s dedication.” He also announced its imminent extension to Castilla-La Mancha. He also underscored that it is “a source of pride that from now on, anyone who visits El Corte Inglés and requires the assistance of a sign language interpreter will have it.”
Carolina García, president of the Federation of the Deaf in the Valencian Community, participated in the presentation to emphasise the recognition of sign language. She stated, “Article 13.4 explicitly states that sign language is the language of deaf people, was created by deaf people, and should be the object of care, respect, and value.” García expressed gratitude to El Corte Inglés for its dedication, describing it as “a perfect example of this accessibility achieved” and expressing his hope that “other companies will follow El Corte Inglés’ example to make their various areas accessible.”
Lidia López, the Councillor for Social Welfare of the Alicante City Council, also attended the event. She emphasised the significance of companies such as El Corte Inglés taking such significant actions, which, as she stated, “eliminate all types of barriers and serve as an example to other companies in the municipality of Alicante and, consequently, in other provinces.”
Employees of El Corte Inglés have received training to comprehend individuals with hearing impairments and use the app embedded on their tablets to communicate with interpreters. The CNS Foundation for the Removal of Communication Barriers, the Federation of the Deaf of the Valencian Community, and El Corte Inglés are collaborating to implement this initiative.
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